A.plus is a fully immersive retail and online shopping experience based in hamburg, germany. They offer a carefully curated selection of brands from around the world with an emphasis on high quality and exclusivity. Their timeless approach to fashion, art and music moves the zeitgeist forward, reimagining what contemporary means. the progressive brands they represent share their mindset of bridging the gap between high fashion and streetwear, creating an environment void of definition and judgement. Reflecting this philosophy, their retail store, nestled on the virchowstraße 2 in the altona district, provides an escape into a different universe. the full ceiling of light panels and the minimalistic design, coupled with exceptional customer service, create a calm and inviting atmosphere. the entirely white space comes equipped with mesmerizing infinity coves and reverts the full attention back to the products. as a continuation of their retail space, their online store offers an equally sophisticated shopping experience that comes complete with their seamless, monochromatic and product-focused design language.
